El Gouna, Egypt – October 24, 2025

The El Gouna Film Festival (GFF) is pleased to announce a new strategic partnership with Global Advisors (GA), under which GA becomes the official Public Relations Partner for the festival in the Gulf region. This collaboration comes as part of a broader media and cultural initiative aimed at keeping pace with rapid developments in public relations and media, while launching joint projects that highlight Arab and regional creativity.

The partnership was established between Mr. Shady Salah El-Din, CEO of Global Advisors, and Mr. Amr Mansi, Co-Founder and Executive Director of the El Gouna Film Festival, in the presence of Ms. Sarah Bissada, Deputy Executive Director of the festival, along with several officials from both sides.

Under the terms of the cooperation agreement, the UAE-based Global Advisors (GA) will lead public relations efforts and media coverage for the El Gouna Film Festival across the Gulf region. This includes continuous coordination with media entities and the implementation of communication campaigns designed to enhance the festival’s presence in the Gulf and expand its cultural and artistic outreach to wider audiences.

The partnership was officially announced today during the 8th edition of the El Gouna Film Festival, in the presence of representatives from both organizations and members of the media.

In a joint statement, Mr. Shady Salah El-Din, CEO of Global Advisors, and Mr. Amr Mansi, Co-Founder and Executive Director of GFF, expressed their pride in this collaboration, which brings together a leading communications firm and one of the region’s most prominent cultural and cinematic platforms.

Both parties affirmed that this step marks a new beginning toward building a long-term strategic partnership, contributing to the promotion of cultural integration and expanding audience engagement with the festival across the Gulf region.