Digital Content: From Creation to Monetization Panel Discussion

Mon Sep 24, 2018
10:00 AM - 12:00 PM (120 min)

In cooperation with DigiSay (a media company based in Egypt)

Moderated by Liz Shackleton

The rise of digital enabled filmmakers to access new means of financing, marketing and distribution for their films. Theatrical distribution may not be the name of the game anymore, pushing many major players to develop their distribution strategy. This discussion addresses the MENA region’s readiness to embrace digital entertainment, and how producers approach the challenges of such strategy. What is the right marketing mix? Does online distribution fulfill the financial benefits of traditional theatrical distribution? And how can producers use the Internet to protect their films?