Tarak Ben Ammar, often described as a cultural entrepreneur, is a graduate of the prestigious Georgetown University. He and his studio Carthago Films, launched in 1975, were instrumental in promoting Tunisia as a shooting destination. He provided production services to high-profile films such as Star Wars (1977) and Raiders of the Lost Ark (1981). Ben Ammar also produced prominent works like Jean Yanne’s Quarter to Two Before Jesus (1982) and Roman Polanski’s Pirates (1986). In the early 90s, he started to transition from servicing and production to media business. In 2000, he founded Émotion, a European alternative for film projects that have difficulty finding 100% of their budget with the American majors. In 2004, he launched Quinta Distribution and acquired distribution rights for Mel Gibson’s The Passion of the Christ. Under his leadership, Quinta entered into an agreement with Technicolor and Thomson, and acquired seven television channels in Italy with TF1:D-Free, a TNT platform. At the 2008 Berlin International Film Festival, Ben Ammar announced his new Europe-wide film distribution strategy, in partnership with the bank Goldman Sachs. He has produced or co-produced more than 70 movies and has developed a group presence in several countries, including France, Italy, the United States, and North African countries.